Facebook pledges to clamp down on political ads before elections

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Facebook pledges to clamp down on political ads before elections


Facebook has pledged to clamp down on political advertising to safeguard against interference ahead of May’s European Elections. Stock image
Facebook has pledged to clamp down on political advertising to safeguard against interference ahead of May’s European Elections. Stock image

Facebook has pledged to clamp down on political advertising to safeguard against interference ahead of May’s European elections.

Political ads will be labelled as “paid for”, offering information on who bought it, for how much, and how many people have seen it – broken down by age, location and gender.

Only advertisers located and authorised in a given country will be able to run political ads or issue ads there, mirroring policies elsewhere where the tools have been rolled out. The tech giant will block ads that fail to comply from mid-April. Fact-checkers to combat disinformation and a cyber security team working to foil fake accounts will also be rolled out.

Previously, the EU threatened tech companies with a legal clampdown if more progress was not made on protecting elections.

Fianna Fáil TD James Lawless, who has drawn up legislation dealing with transparency in political advertising, called on the Government to progress the bill before the elections.

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Irish Independent


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